If you want to get more attention and customers for your business, then you need to create an effective marketing plan. However, there are many different types of marketing, and in addition to doing traditional marketing, you will also need to do online marketing. Many people think that online marketing is unnecessary, however, this is far from the truth. Every day, more and more people are going online, and more people are accessing the internet through their smart phone as opposed to a desktop or laptop. Consumers now check websites and the social media pages of companies before buying, so this means you need to have an active online presence to stay relevant. You could hire professionals such as GGG Marketing or you could do it yourself. We will now take a closer look at some of the ways you can market your business online.
Social media marketing is essential since most people are on their social media pages, at least five times for the day. The first thing you need to do is create a social media page for your business on Facebook, Twitter, Instagram, LinkedIn, and Google+. These are the most popular social media sites that people use to interact with their network as well as companies and businesses they’re interested in. It isn’t enough to just have a social media account across these websites, but you should also have highly active accounts that post updates and respond to people on a regular basis. You should have a social media content plan where you post various status updates, competitions, pictures, infographics, ads, videos and other rich media on a regular basis. Once you have active social media pages, more people will become interested in your brand and be more likely to buy from you over your competitors.
In addition to doing social media marketing as suggested above, you should also make use of paid social media marketing. This is where you create various ads on Facebook and Instagram and push them towards a specific demographic that is your ideal customer base. So, for example, if you’re selling dog collars in Tampa, then you should create a Facebook ad, linking to your specific dog collar that’s for sale and target it to dog owners that live in Tampa, Florida. You can easily segment your ads to target people within a certain age range, income level, gender, special interests, etc. Best of all, you don’t have to spend more money than you want to since you can limit your ad budget and spend as little as $5 per day and still get sales.
You can not only use paid social media ads but also Google and Bing ads. With these ads, your website will show at the top of Google for the keywords that you purchase. This is a great way to get a lot of traffic on demand that can help you to get more customers in a short space of time without waiting. However, the downside of paid traffic is that once you stop paying for that traffic, your site won’t receive any more visitors. So, you should also have an SEO or organic traffic plan in addition to paid advertising. SEO can be done by optimizing your website for the keywords that are relevant to your business and building backlinks. This will help you to get organic search engine traffic that will last for many months and even years.
In closing, we have just looked at some of the different ways you can market your business online. Be sure to keep the above guidelines in mind when formulating a marketing strategy and I am certain that your business will become wildly successful.